ABOUT

About Premier Travel Design

At Premier Travel Design, I don’t book trips I design journeys. From intimate small-ship cruises and expedition voyages to immersive cultural experiences and luxury safaris, I create and sell tailor-made travel for travelers who value access, expertise, and effortless execution.

Founded by Cecilia Lawson, a Virtuoso Luxury Travel Advisor, my approach is rooted in a simple belief: the most extraordinary journeys are those designed with intention, curated with expertise, and crafted around your unique story.

Group of ten people wearing winter clothes and hats standing outside a building with blue lighting at night.
About Me
Travel has always been my greatest love story. What began as personal exploration evolved into a calling to help others experience the world in ways that feel seamless, soulful, and beautifully designed.

I'm Cecilia Lawson, a Virtuoso Luxury Travel Advisor and founder of Premier Travel Design in Elko, Nevada. I specialize in small ship and river cruises, expedition voyages, and tailor made escapes throughout Europe, Mexico, and Hawaii. As a passionate foodie, I believe the best way to understand a place is through its culture and its table. Whether it's a family run trattoria in Tuscany or a bustling market in Oaxaca, I design journeys that let you taste the soul of a destination.

I got into this business because I believe everyone deserves that chance, especially those who've worked hard but don't know where to start, or successful people who want to travel but never find the time to plan it. My work is deeply personal and intentionally crafted, guided by a commitment to intuitive service and meaningful connection.

Through trusted partnerships with premier travel brands including Micato Safaris, Collette, and Italy with Class, I bring insider access, exclusive amenities, and unparalleled destination knowledge to every journey I design.

My values

Premier Travel Design is guided by a commitment to exclusivity, elegance, and excellence. Every journey is thoughtfully designed, and executed with precision.
I believe luxury should feel effortless, balancing comfort and discovery, while fostering meaningful cultural connections and celebrating gastronomy, art, and design.
Above all, each experience is crafted with respect for the destinations visited, ensuring travel that is both refined and enduring.
My Vision
To redefine how discerning travelers experience the world, through seamless, soulful, beautifully designed journeys that inspire connection, curiosity, and unforgettable moments.
My Mission
My mission is to design elevated, deeply personalized travel experiences that honor our clients' time, tastes, and desire for seamless luxury. Through thoughtful discovery, meticulous planning, and intuitive, high-touch support, I transform travel into meaningful moments crafted with intention and tailored to each unique story.
Sustainability Commitment
Luxury and responsibility are not at odds, they are essential partners. I believe in travel that respects the places we visit and the communities that welcome us.
My commitment to sustainability includes:
• Partnering with expedition and cruise lines that prioritize environmental stewardship
• Supporting local guides, artisans, and businesses in the destinations we recommend
• Recommending slower, more immersive travel that reduces environmental impact
• Designing itineraries that honor cultural preservation and authentic connection

Sustainable travel is not just thoughtful, it's transformative. I'm proud to help my clients explore the world in ways that give back as much as they receive.
Get started today
Let's start designing your next
extraordinary journey.